Nano Art In Motion - The Idea
Nano Art In Motion is an initiative that brings together the two most visible aspects of the Tata Nano – a true innovation and a fantastically fun car. We’ve invited some of India’s most renowned artists to come together in celebration of life, creativity and freedom.
Armed with a brush, inspired by India’s colourful culture and using a Tata Nano as their canvas; each artist will create their own unique mobile mural, furthering the brand’s potential to become a personalised symbol of expression. Once painted, each colourful Tata Nano tours a city visiting festive pandals and popular destinations, orphanage homes and children's schools to spread happiness and joy.
Tata Nano fans can participate in the celebrations by registering to "Catch the Art Nano", a contest where keen observers can upload their photos of the car, taken during its tour of the city. The fan with the best shot of the Art Nano will be selected for a special visit by the car!
